Easy Living website launch showcases next-gen online publishing
Easy Living magazine relaunched their website last night, with a landmark new design, which is well worth checking out:
The new EL website takes a genuinely new and fresh, innovative approach to web design, and represents an evolutionary step for online publishing. The most obvious characteristic is the sexy new grid layout, implemented with Responsive Design principles.
The website is equally impressive under the hood, showcasing the very latest state-of-the-art enterprise web technologies and a comprehensive set of cutting-edge buzz words including HTML5/CSS3 UI markup with microformats, with multi-platform multi-device content and advertising being the key. [Now, here's the science part...] The web app is powered by ASP.NET, with MVC3's clean and elegant Razor view engine, an Umbraco CMS, a SQL Server database layer, and Lucene indexing revving like the roar of a wild beast beneath every page. It's hosted in the cloud, on Amazon's EC2 infrastructure which provides an excellent environment for the Microsoft Web Platfiorm. Back in the office we operate with Agile processes and practices, and a distributed source control architecture comprising Mercurial (Hg) and Kiln with CI in TeamCity. Although we're all very professional of course, believe me, we have a lot of fun doing it. Enjoy! ;)
I'm proud to have been a part of the small, elite Agile/Scrum dev team (Condé Nast Digital) which delivered this project, launching on time (in fact ahead of schedule).
02 February 2012