Windows 7 launch parties attacked by anti-MS viral spoof video campaign
A spoof Windows 7 launch party promitional video has surfaced on the web, in a viral propaganda campaign designed to ridicule Microsoft's plans for Windows 7 launch parties. Microsoft is sponsoring parties around world to celebrate the launch of Windows 7.
It doesn't take a genius to work out which company is responsible. The spoofs first surfaced in the vast online Apple fanboy community, where they have been eagerly received and widely blogged about. At least one remixed video originates from the heart of the Mac empire: "Cabel Sasser -- founder of Mac software maker Panic Inc -- has remixed said video". Apple's designer-brands include a range of products designed to compete directly with Microsoft's products. Mac OS is a direct competitor with Windows.
The original genuine video is cheesy to a comical level. If Microsoft engineered this as a deliberate PR stunt to raise awareness of the imminent launch of Windows 7, it could be marketing genius. It wouldn't be the first time MS has generated a huge amount of PR in this way, intentionally or not. Either way, the video is surprisingly bad.
To be honest, the spoofs aren't that funny. The comedy routine gets boring after the first few minutes. It seems Mac fanatics find it disproportionately funny:-
We might be Mac Fanboys but seriously, take a look at this video and tell me you can keep a straight face. Can you? This just looks insane. Who are these people? Windows 7 launch parties? ... And the fun doesn’t stop here. There is a whole bunch of fake (oh, you thought these were real?) Windows 7 launch parties at Youtube.
It was a good joke, notwithstanding the dark-side of negative advertising. This type of parody is implicitly arrogant. It's a corporate superiority complex, in which the company responsible perceives its self as perfect while portraying its rival as a joke. This PR stunt is ultimately just another dirty-tricks campaign. To date Microsoft has not stooped to this level, and their PR machine does seem less effective than the likes of Apple and Google. This is essentially one big corporation stabbing another in the back down a dark alley, and running away so nobody knows who did it.
24 September 2009