Microsoft and Tesco announce major new online entertainment service for UK customers
Microsoft and Tesco have been secretly collaborating to develop a next-generation interactive entertainment service on the web for UK consumers. The service will be delivered through Silverlight, the a state-of-the-art web client technology which recently notched-up to version 3.0.
The service is scheduled to be launched later this year, and will offer an exciting array of new entertainment services to UK consumers, including HD movies, music and games.
This is exciting stuff! There's a sense of gratification even just in the thought of trying-this out on a sexy little Nokia Booklet 3G hooked up to the biggest TV screen in the house via HDMI. And this is just the beginning, because Microsoft and Tesco are planning to push the boundaries further than ever before. Silverlight 4.0 is coming soon...
“Tesco is excited to be the first retailer to partner with a broad range of major movie studios to offer this next-generation movie experience,” said Rob Salter, category director for Entertainment at Tesco. “For the first time, consumers will be able to enjoy a DVD equivalent experience with digital movies, which paves the way for more advanced viewing experiences enabled through Silverlight.
“This is just the beginning. In the future we expect to offer our customers innovative digital solutions that far exceed the DVD experience and deliver exclusive content, Web events and services wherever and whenever they want them,” Salter said.
The new collaboration was announced in a press release yesterday, cementing a powerful alliance between two of the world's biggest and most successful companies. (Microsoft is the world's most successful technology company, and Tesco is one of the world's leading retailers and the UK market-leader by a very wide margin.) The announcement has great strategic significance for both companies, and the project will have a defining impact on the interactive entertainment industry world-wide.
10 September 2009