Yahoo upgrades their search engine to Microsoft's Bing
Bing > Google
Bing.com is the exciting new search engine web site, developed by Microsoft. Already the best alternative to Google.com, Bing is providing healthy competition and a genuinely good service in a marketplace that has been dominated by Google for several years.
Google set a new standard, putting the quality of search results above everything else. They achieved this by indexing as many web pages as possible, and ordering search results with a sensible algorithm. This simple strategy succeeded because that’s exactly what people want.
Before Google, searching the web was less effective, with numerous search engines and directories to consider (including Yahoo) in which all too frequently individual web sites were listed in search results because their owners had manually submitted the URL and paid a fee. Crucially, this is not the same thing as listing a web site because it’s the most relevant. Submitting a web site to Google has always been free. Even today, Yahoo is willing to charge you a fee to submit your web site. Submitting to Bing, predecessor MSN Search, is free.
Bing is arguably better than Google. As the New York Times observes, this "state of the art" search engine "often goes one better".
A takeover, by another name
The "deal" announced today is essentially Microsoft's long-awaited takeover of Yahoo's search portal, but presented in a way that is more palatable to Yahoo. It's a deal carefully crafted and cushioned, to minimise the hurt caused to Yahoo's tender pride. It's more than a "deal" and it's more than a merger. It's a sweet conquest; the victory at the end of a long siege outside the walls of castle Yahoo, thick walls built long ago but now crumbling. This is a takeover by another name.
"That which we call a rose by any other name would smell as sweet."
Microsoft had previously attempted to take over Yahoo, promising to put the company on the road to success, but senior executives famously blocked the rescue bid. The $44 billion offer was generous, but the company seemed blinded by pride. Shareholders recognised a bad business decision, and forced the Chief Executive to step down.
This is good news for everybody
The profound significance of today's news was captured perfectly by one commentator with a beautiful Japanese cartoon depicting the moment before an act of Seppuku.
The death of Yahoo's search portal marks the beginning of a brave new era of internet search. Everybody will benefit.
29 July 2009
Tags: yahoo microsoft bing search search engine bing.com google competitive intelligence monopoly dominated competition rival merger takeover victory commercial suicide search engine wars yahoo.com seppuku technology business