Yahoo upgrades their search engine to Microsoft's Bing

Yahoo.com is upgrading their search engine to Bing.

Bing > Google

Bing.com is the exciting new search engine web site, developed by Microsoft. Already the best alternative to Google.com, Bing is providing healthy competition and a genuinely good service in a marketplace that has been dominated by Google for several years.

Google set a new standard, putting the quality of search results above everything else. They achieved this by indexing as many web pages as possible, and ordering search results with a sensible algorithm. This simple strategy succeeded because that’s exactly what people want.

Before Google, searching the web was less effective, with numerous search engines and directories to consider (including Yahoo) in which all too frequently individual web sites were listed in search results because their owners had manually submitted the URL and paid a fee. Crucially, this is not the same thing as listing a web site because it’s the most relevant. Submitting a web site to Google has always been free. Even today, Yahoo is willing to charge you a fee to submit your web site. Submitting to Bing, predecessor MSN Search, is free.

Bing is arguably better than Google. As the New York Times observes, this "state of the art" search engine "often goes one better".

A takeover, by another name

The "deal" announced today is essentially Microsoft's long-awaited takeover of Yahoo's search portal, but presented in a way that is more palatable to Yahoo. It's a deal carefully crafted and cushioned, to minimise the hurt caused to Yahoo's tender pride. It's more than a "deal" and it's more than a merger. It's a sweet conquest; the victory at the end of a long siege outside the walls of castle Yahoo, thick walls built long ago but now crumbling. This is a takeover by another name.

"That which we call a rose by any other name would smell as sweet."

Microsoft had previously attempted to take over Yahoo, promising to put the company on the road to success, but senior executives famously blocked the rescue bid. The $44 billion offer was generous, but the company seemed blinded by pride. Shareholders recognised a bad business decision, and forced the Chief Executive to step down.

This is good news for everybody

The profound significance of today's news was captured perfectly by one commentator with a beautiful Japanese cartoon depicting the moment before an act of Seppuku.

The death of Yahoo's search portal marks the beginning of a brave new era of internet search. Everybody will benefit.

29 July 2009

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Maybe now we will see Yahoo! sites upgraded to .NET and Silverlight!!

Tim Acheson (30 Jul 09, 10:55)

Seppuku

Seppuku
Tim Acheson (31 Jul 09, 10:06)

Bing is better than Google?

I find that Bing is better than Google. It's a complex and subjective comparison, but I'm not the only one. As the New York Times points out, the "state of the art" search engine, Bing "often goes one better".

In the world of competitive intelligence, you should never take anybody's word for anything you read online. Try them both and see for yourself, or better still just use both at the same time at BingVsGoogle.com.

In my working hypothesis to explain the difference, one factor is that the vast majority of engine Spammers currently optimise their efforts for Google, concentrating their efforts on Google's algorithm and the Googlebot spider.

Michael Campbell (26 Sep 09, 20:22)

So... you think one aspect of Bing being "better" than Google is that the spammers haven't hit it as hard yet? I fail to see the logic there, unless you're saying you just find Bing less chaff-filled, currently, which says nothing of the relative merits of the two, but rather the influence of an outside force.

Appealing to the NYT as an authority isn't saying much either.

I don't know that Bing ISN'T better than Google, mind you, but it is in no way more than a very small incremental advancement, if that. It's nothing like what Google was to [everyone else] when Google first started though!

C. Enrique Ortiz (26 Sep 09, 20:50)

I just used the bing vs. google website, and they returned extremely similar results; so right now all I have to say is who cares... I stay w/ Google.

Tim Acheson (29 Sep 09, 14:17)

Thanks, Michael, for sharing your thoughts on this. You're making valid points.

Tim Acheson (29 Sep 09, 14:21)

C. Enrique, I suspect that many people would agree with you.

Above all, I'm glad to see more competition in this marketplace, especially amid concerns that Google is abusing its power by putting its own websites at the top of its search results -- at the expense of other companies. As I blogged about today.


i would use google instead, microsoft company offers generously 40 billion dollars?
that amount of money could buy africa and asian and middle east,
those people are crazy,
i suggest people to use google we should fight microsoft , they made hundreds of billions so does semantic, its war time,
never use any of there products please,
we have to support others companies please


hey, google is not abusing its power, google is google the greatest search engine ever,
let bing and yahoo search get lost,
go long live google

Tim Acheson (06 Jan 10, 12:09)

These last two comments are typical examples of the arguments advanced against Microsoft by fanboys of trendy brands like Google and Apple. This is what I'm up against -- rhetoric of this level and quality.

Tim Acheson (02 Jul 10, 14:42)

Worth noting that Bing users are twice as likely to click an ad on Bing than om Google. It seems Google is first choice for amateurs and kids, and its search results ads and homepage too familiar, old, boring, stagnant.

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